About Us
You matter. Live like it.
Welcome to the Passion Struck® Store—where every piece of apparel, every design, and every message is crafted to help you ignite your inner spark and live with bold, authentic purpose.
We’re more than just a brand. We’re a movement.
Founded by John R. Miles—host of the Gold Stevie Award-winning Passion Struck podcast and author of the 19-time award-winning book Passion Struck—our store was born from one powerful belief:
When you live like you matter, everything changes.
Every item we create—whether it’s a t-shirt, hoodie, hat, or accessory—is designed to be more than just something you wear. It’s a daily reminder. A quiet revolution. A bold declaration that your voice, your presence, and your purpose matter.
Why We Exist
In a world flooded with noise, it's easy to lose touch with who you really are. The Passion Struck store exists to help you reconnect with your spark—the part of you that’s bold, intentional, and wildly alive.
We’re not just another merch shop. We’re here to start a conversation with your closet. Because what you wear can be more than just a look—it can be a declaration.
Our mission is simple:
To help you ignite your inner fire and wear your purpose out loud.
Every design in our collection carries the DNA of our larger movement—one that’s challenging the hustle narrative and redefining what it means to truly thrive. From neuroscience to human performance, from lived stories to quiet awakenings, Passion Struck is about becoming more—not having more.
What We Stand For
✨ Intentional Living – Every choice you make shapes who you become. We create products that help you live on purpose—not autopilot.
✨ Radical Authenticity – There’s power in being real. Our designs reflect messages that uplift, empower, and challenge you to show up fully.
✨ The Ignited Life – We believe in living boldly, leading with heart, and creating meaning in a distracted world. This is your life—live it like it counts.
Whether you're wearing our “You Matter” hoodie or sipping coffee from your “Own Your Spark” mug, you’re not just making a statement. You’re stepping into a new way of being—one fueled by courage, clarity, and connection.
Who This Is For
The Passion Struck community is made up of dreamers, seekers, and changemakers—people who are done drifting and ready to design a life that actually matters.
If you're someone who:
- Values depth over distraction
- Believes meaning is created, not found
- Wants to live intentionally in every area of their life
…then this store was made for you.
Every Purchase Fuels the Mission
Proceeds from the store help sustain our mission—funding the free content we share through The Ignited Life substack, the Passion Struck podcast, the Mattering Revolution non-profit, and scholarships on the Substack for those who need access but can’t afford it.
By supporting the store, you’re helping us spark transformation—one person, one message, one moment at a time.
Connect With Us
We’re not just a store. We’re a growing community that’s rewriting what it means to live with intention.
📬 Subscribe to The Ignited Life for free Spark Notes
🎧 Listen to the Passion Struck Podcast
📸 Follow us on Instagram, TikTok, and LinkedIn
💌 Questions? Email us anytime at info@passionstruck.com
Join the Movement
This isn’t just merch. It’s a mindset.
When you wear Passion Struck, you’re not just representing a brand. You’re signaling to the world (and yourself) that you’re here to live boldly, love deeply, and lead intentionally.
Ready to Wear What Matters?
This isn’t just apparel. It’s a daily call to action.
So go ahead—put on your purpose.
Because every moment is an opportunity to shine.